丰县李锦超：沙土地里刨出“金枝枝”
<p style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;line-height: 2em;margin-bottom: 8px;"><br/></p><p><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;line-height: 2em;"><span style="outline: 0px;font-size: 16px;letter-spacing: 2px;visibility: visible;">上世纪，“无风三尺沙，黄土埋庄稼”一度是丰县的真实写照。经过30多年的深耕细作，在沙土地里丰县人刨出了“金枝枝”。</span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;line-height: 2em;"></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;line-height: 2em;"><span style="outline: 0px;font-size: 16px;letter-spacing: 2px;visibility: visible;">2017年，李锦超大学毕业后，回到父亲李伟创办的徐州康汇百年有限公司分管电商业务。</span></section><section style="outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); visibility: visible; line-height: 2em; text-align: center;"></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 2em;"><span style="outline: 0px;font-size: 16px;letter-spacing: 2px;">李锦超家的天猫店开设于2011年，由于没有专人运营，生意一直不温不火。回家后李锦超发现，自己家网店最大的问题是商品结构单一。“我的策略是要往快消品转型，生产代餐食品和奶昔。”李锦超告诉记者。</span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;line-height: 2em;"></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 2em;"><span style="letter-spacing: 2px;"><span style="outline: 0px;font-size: 16px;">破局比想象要难很多。</span><span style="outline: 0px;font-size: 16px;">虽然当时面临很多困难，但李锦超没有放弃，继续研发新品、请人代言、做直播，前后花了200多万元。</span><span style="outline: 0px;font-size: 16px;">遗憾的是，销量还是不见增长。</span></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;line-height: 2em;"></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 2em;"><span style="outline: 0px;font-size: 16px;letter-spacing: 2px;">转折点出现在2020年5月29日，李锦超参加了一场阿里与丰县合作的直播。直播结束后他发现较之4月，5月实现了30%的销售增长。更大的改变在三个多月后到来。</span></section></p><p style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;line-height: 2em;margin-bottom: 8px;"></p><p><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 2em;"><span style="outline: 0px;font-size: 16px;letter-spacing: 2px;">为加快乡村振兴，2020年9月丰县与阿里数字乡村与区域经济发展事业部正式签约，双方将在精品网货打造产销对接，整合营销上开启合作。于是李锦超主动联系阿里巴巴共同合作，做了两款自己满意的商品。这两款产品就是让李锦超兴奋的牛蒡蛋卷和牛蒡代餐品。</span></section></p><p style="outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em; margin-top: 8px; text-align: center;"></p><p><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 2em;"><span style="outline: 0px;font-size: 16px;letter-spacing: 2px;">李锦超还组建了一个电商销售和新媒体团队，她们大多是90后留守妈妈，以前在超市工厂上班月薪2000元不到，现在她们人均月薪有4000元。</span></section><section style="outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em; text-align: center;"></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 2em;"><span style="outline: 0px;font-size: 16px;letter-spacing: 2px;">沙土地里刨出的“金枝枝”，不仅让企业打响了品牌，也拓宽了周边牛蒡种植户的致富路。</span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;line-height: 2em;"></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 2em;"><span style="outline: 0px;font-size: 16px;letter-spacing: 2px;">生意好了，李锦超也越干越有信心。他对记者说，未来还是要继续发展新型产品，满足大家不同的需求。公司还将依托跨境电商以及新型产品研发走出国门，预计市场份额将达到1亿元。</span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: center;line-height: 2em;"></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 2em;"><span style="outline: 0px;font-size: 16px;letter-spacing: 2px;">牛蒡让很多和李锦超一样的丰县人实实在在富裕了起来，希望老百姓的生活能像丰硕的牛蒡叶子一样，越来越美满；像牛蒡的名字一样，越来越“牛”，越来越“蒡”。</span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 2em;"><span style="outline: 0px;font-size: 16px;letter-spacing: 2px;"><br/></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);line-height: 2em;"><br/></section></p><p style="display: none;"><mp-style-type data-value="10000"></mp-style-type></p><p style="color:#999;font-size:.8em;margin-top:1em">转载声明：本文转载自今丰县</p><link rel="stylesheet" href="//bbs.221700.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_eW1" id="wcn_editor_css"/> 越来越“牛” 加油 真牛{:13_571:} 厉害 丰县的特产牛蒡 走向全国
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