丰县邮政：创新融合，为地方文旅注入活力
<section style="text-align: center;margin-bottom: 8px;" nodeleaf=""></section><p><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []"><section data-tools="135编辑器" data-id="164649" style=""><section style="margin: 10px auto;"><section style="background-color: #fffdf7;border-radius: 10px;padding: 25px 10px;box-sizing:border-box;"><section data-autoskip="1" style=""><p style="text-indent: 2em;line-height: 1.75em;margin-left: 10px;margin-right: 10px;"><span leaf="">丰县邮政分公司以“文创+农产品+IP”为切口，创新推出极具地方特色的刘小季和它的伙伴们IP形象，深度融入地方文旅市场，开辟具有地方特色的创新发展之路。</span></p></section></section></section></section><section data-tools="135编辑器" data-id="164651" style=""><section style="margin: 10px auto;"><section style="margin: 10px auto;display: flex;justify-content: flex-start;align-items: center;"><section style=""><section style="width: 18px;margin-left: 14px;margin-bottom: -28px;box-sizing:border-box;transform: rotateZ(0deg);-webkit-transform: rotateZ(0deg);-moz-transform: rotateZ(0deg);-o-transform: rotateZ(0deg);"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 32.12 59.05" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><path d="M23,28.69l-4.76,21C17,55,12.45,58.18,8.05,56.68s-7-7.09-5.74-12.48L9.79,11.26C11,5.87,16.38.36,22.53,2.46c7.14,2.43,8.41,10.2,7.18,15.59" style="fill:none;stroke:#8cdb54;stroke-width:4px;"></path></g></g></svg></section><section style="display: flex;align-items: center;"><section style="background-color: #ffd163;display: flex;align-items: center;"><section style="flex-shrink: 0;display: flex;flex-direction: column;justify-content: space-around;padding: 5px 0;box-sizing:border-box;"><section style="width: 4px;height: 6px;background-color: #ffffff;border-radius: 0px 25px 25px 0px;box-sizing:border-box;"><span leaf=""><br/></span></section><section style="width: 4px;height: 6px;background-color: #ffffff;border-radius: 0 25px 25px 0;margin: 4px 0;box-sizing:border-box;"><span leaf=""><br/></span></section><section style="width: 4px;height: 6px;background-color: #ffffff;border-radius: 0 25px 25px 0;box-sizing:border-box;"><span leaf=""><br/></span></section></section><section style=""><section style="font-size: 17px;color: rgb(255, 255, 255);text-align: center;padding: 0px 35px;box-sizing: border-box;"><span style="font-size:17px;"><strong data-brushtype="text"><span leaf="">精准合作，开协同发展新篇</span></strong></span></section></section></section><section style="flex-shrink: 0;margin-left: -10px;z-index: 3;"><section style="width: 28px;box-sizing: border-box;height: 0px;"><span leaf=""><br/></span></section></section></section></section></section><section style="background: linear-gradient(#ffffff, #fffaed);border-radius: 10px;padding: 10px;box-sizing: border-box;"><section data-autoskip="1" style="text-align: justify;line-height: 1.75em;letter-spacing: 1.5px;font-size: 14px;color: #333333;background-color: transparent;"><p style="text-indent: 2em;font-size: 17px;line-height: 1.75em;margin-left: 10px;margin-right: 10px;"><span style="font-size: 17px;font-weight: 400;letter-spacing: normal;font-style: normal;color: rgb(51, 51, 51);text-decoration: none solid rgb(51, 51, 51);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;"><span leaf="">为深度融入地方文旅市场，分公司积极走访当地文旅集团，深入了解文旅集团在文旅推广、产品营销等方面的需求，双方围绕如何将丰县特色农产品与文旅资源相结合展开研讨，经过多轮交流，双方达成合作意向，共同打造以刘小季和它的伙伴们IP为核心的文创产品矩阵。</span></span></p><section data-tools="135编辑器" data-id="164642" style=""><section style="margin: 10px auto;"><section style="width: 100%;border-radius: 10px;overflow: hidden;max-width: 100% !important;box-sizing:border-box;" data-width="100%" nodeleaf=""></section></section></section></section></section></section></section><section data-tools="135编辑器" data-id="164651" style=""><section style="margin: 10px auto;"><section style="margin: 10px auto;display: flex;justify-content: flex-start;align-items: center;"><section><section style="width: 18px;margin-left: 14px;margin-bottom: -28px;box-sizing:border-box;transform: rotateZ(0deg);-webkit-transform: rotateZ(0deg);-moz-transform: rotateZ(0deg);-o-transform: rotateZ(0deg);"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 32.12 59.05" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><path d="M23,28.69l-4.76,21C17,55,12.45,58.18,8.05,56.68s-7-7.09-5.74-12.48L9.79,11.26C11,5.87,16.38.36,22.53,2.46c7.14,2.43,8.41,10.2,7.18,15.59" style="fill:none;stroke:#8cdb54;stroke-width:4px;"></path></g></g></svg></section><section style="display: flex;align-items: center;"><section style="background-color: #ffd163;display: flex;align-items: center;"><section style="flex-shrink: 0;display: flex;flex-direction: column;justify-content: space-around;padding: 5px 0;box-sizing:border-box;"><section style="width: 4px;height: 6px;background-color: #ffffff;border-radius: 0 25px 25px 0;box-sizing:border-box;"><span leaf=""><br/></span></section><section style="width: 4px;height: 6px;background-color: #ffffff;border-radius: 0 25px 25px 0;margin: 4px 0;box-sizing:border-box;"><span leaf=""><br/></span></section><section style="width: 4px;height: 6px;background-color: #ffffff;border-radius: 0 25px 25px 0;box-sizing:border-box;"><span leaf=""><br/></span></section></section><section style=""><section style="font-size: 17px;color: rgb(255, 255, 255);text-align: center;padding: 0px 35px;box-sizing: border-box;"><span style="font-size:17px;"><strong data-brushtype="text"><span leaf="">深挖特色，创农产品IP新模式</span></strong></span></section></section></section><section style="flex-shrink: 0;margin-left: -10px;z-index: 3;"><section style="width: 28px;box-sizing: border-box;height: 0px;"><span leaf=""><br/></span></section></section></section></section></section><section style="background: linear-gradient(to bottom,#ffffff,#fffaed);border-radius: 10px;padding: 10px 10px;box-sizing:border-box;"><section data-autoskip="1" style="text-align: justify;line-height: 1.75em;letter-spacing: 1.5px;font-size: 14px;color: #333333;background-color: transparent;"><p style="line-height: 1.75em;text-indent: 2em;font-size: 17px;margin-left: 10px;margin-right: 10px;"><span style="font-size: 17px;font-weight: 400;letter-spacing: normal;font-style: normal;color: rgb(51, 51, 51);text-decoration: none solid rgb(51, 51, 51);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;"><span leaf="">分公司聚焦丰县千年农耕文化与特色农产品资源，专业团队深入丰县村落，将丰县大沙河苹果等优质农产品与当地民俗传说、历史故事相融合，塑造出刘小季和它的伙伴们这组充满故事性的IP角色，将农产品人格化、文化的创新表达，为地方特色产品赋予了全新的情感价值与文化内涵。</span></span></p><section data-tools="135编辑器" data-id="164641" style=""><section style="margin: 10px auto;"><section><section style="border-left: 1px dashed #ffd963;padding-left: 10px;box-sizing:border-box;"><section style="width: 100%;border-radius: 10px;overflow: hidden;max-width: 100% !important;box-sizing:border-box;" data-width="100%" nodeleaf=""></section></section></section></section></section></section></section></section></section><section data-tools="135编辑器" data-id="164651" style=""><section style="margin: 10px auto;"><section style="margin: 10px auto;display: flex;justify-content: flex-start;align-items: center;"><section><section style="width: 18px;margin-left: 14px;margin-bottom: -28px;box-sizing:border-box;transform: rotateZ(0deg);-webkit-transform: rotateZ(0deg);-moz-transform: rotateZ(0deg);-o-transform: rotateZ(0deg);"><svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 32.12 59.05" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><path d="M23,28.69l-4.76,21C17,55,12.45,58.18,8.05,56.68s-7-7.09-5.74-12.48L9.79,11.26C11,5.87,16.38.36,22.53,2.46c7.14,2.43,8.41,10.2,7.18,15.59" style="fill:none;stroke:#8cdb54;stroke-width:4px;"></path></g></g></svg></section><section style="display: flex;align-items: center;"><section style="background-color: #ffd163;display: flex;align-items: center;"><section style="flex-shrink: 0;display: flex;flex-direction: column;justify-content: space-around;padding: 5px 0;box-sizing:border-box;"><section style="width: 4px;height: 6px;background-color: #ffffff;border-radius: 0 25px 25px 0;box-sizing:border-box;"><span leaf=""><br/></span></section><section style="width: 4px;height: 6px;background-color: #ffffff;border-radius: 0 25px 25px 0;margin: 4px 0;box-sizing:border-box;"><span leaf=""><br/></span></section><section style="width: 4px;height: 6px;background-color: #ffffff;border-radius: 0 25px 25px 0;box-sizing:border-box;"><span leaf=""><br/></span></section></section><section style=""><section style="font-size: 17px;color: rgb(255, 255, 255);text-align: center;padding: 0px 35px;box-sizing: border-box;"><span style="font-size:17px;"><strong data-brushtype="text"><span leaf="">多元设计，重塑文创产品形态</span></strong></span></section></section></section><section style="flex-shrink: 0;margin-left: -10px;z-index: 3;"><section style="width: 28px;box-sizing: border-box;height: 0px;"><span leaf=""><br/></span></section></section></section></section></section><section style="background: linear-gradient(#ffffff, #fffaed);border-radius: 10px;padding: 10px;box-sizing: border-box;"><section data-autoskip="1" style="text-align: justify;line-height: 1.75em;letter-spacing: 1.5px;font-size: 14px;color: #333333;background-color: transparent;"><p style="text-indent: 2em;font-size: 17px;line-height: 1.75em;margin-left: 10px;margin-right: 10px;"><span style="font-size: 17px;font-weight: 400;letter-spacing: normal;font-style: normal;color: rgb(51, 51, 51);text-decoration: none solid rgb(51, 51, 51);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;"><span leaf="">分公司充分发挥文创设计与资源整合方面的能力，与文旅集团紧密沟通，从产品创意构思到设计定稿，经过多轮修改完善。最终成功开发出主题帆布包、地方特色旅游画册、海报地图等系列文创产品。这些产品将IP形象与农产品图案进行潮流化设计，让游客在游玩中增添互动乐趣。</span></span></p></section></section></section></section><section data-tools="135编辑器" data-id="164642" style=""><section style="margin: 10px auto;"><section style="width: 100%;border-radius: 10px;overflow: hidden;box-sizing: border-box;max-width: 100% !important;height: 0px;" data-width="100%"><span leaf=""><br/></span></section><section style="background-color: #fffcf5;padding: 15px 10px;margin-top: 7px;border-radius: 12px;box-sizing: border-box;"><section data-autoskip="1" style="text-align: justify;line-height: 1.75em;letter-spacing: 1.5px;font-size: 14px;color: #333333;background-color: transparent;"><p style="text-indent: 2em;font-size: 17px;line-height: 1.75em;margin-left: 10px;margin-right: 10px;"><span style="font-size: 17px;font-weight: 400;letter-spacing: normal;font-style: normal;color: rgb(51, 51, 51);text-decoration: none solid rgb(51, 51, 51);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;"><span leaf="">接下来，丰县邮政分公司将继续以创新为驱动，深度开发文旅市场，持续丰富IP内涵，为地方文旅产业发展提供更多创新方案。</span></span></p></section></section></section></section></section></p><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p><p style="color:#999;font-size:.8em;margin-top:1em">转载声明：本文转载自徐邮文化</p><p><br/></p><link rel="stylesheet" href="//bbs.221700.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_Iec" id="wcn_editor_css"/> 为农业服务 为农民服务 开拓市场 利国利民
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