一元股份轻资产首进徐州，开启丰县欢乐城蜕变之旅
<p style="text-align: center;"></p><p><section style="box-sizing: border-box;font-style: normal;font-weight: 400;text-align: justify;font-size: 16px;"><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;margin: 0px;box-sizing: border-box;"><section style="display: inline-block;width: 36px;height: 36px;vertical-align: top;overflow: hidden;background-position: 50% 50%;background-repeat: no-repeat;background-attachment: scroll;margin: 0px;background-image: url(https://bbs.221700.com/plugin.php?id=wcn_editor:wx_img&url=https://mmbiz.qpic.cn/sz_mmbiz_png/MVPvEL7Qg0E3UqlC82SscJpiar1clrTgkwaDkW3mIF8Q3WHW4KSSUeRxEpAibQnibVWftY4h1GTB5egM1Q77Mq5Jg/640?wx_fmt=png);background-size: contain !important;box-sizing: border-box;"><section style="margin: 5px 0px 0px;box-sizing: border-box;"><section style="font-size: 19px;box-sizing: border-box;"><p style="margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;padding: 0px 0px 0px 10px;box-sizing: border-box;"><section style="text-align: justify;font-size: 10px;color: rgb(118, 144, 72);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">INVON</p></section></section></section><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 0px 0px 10px;box-sizing: border-box;"><section style="display: inline-block;width: auto;vertical-align: top;align-self: flex-start;flex: 100 100 0%;border-style: solid;border-width: 0px 0px 1px 1px;border-color: rgb(118, 144, 72);padding: 12px 19px;border-bottom-left-radius: 19px;height: auto;margin: 0px 0px 0px 12px;overflow: hidden;box-sizing: border-box;"><section style="text-align: justify;font-size: 14px;line-height: 2;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">“向运营要价值”、“凭实力说话”的轻资产模式，已是国内商业地产玩家的热门赛道。作为美好空间综合服务商的一元股份在轻资产管理输出方面也不断发力、稳步布局。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="text-align: center;"></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">2024年6月26日，一元股份与徐州欢乐城商贸有限公司正式签约，就徐州丰县欢乐城项目展开轻资产合作，一元股份将为其提供包括品牌输出、场景焕新、招商调改、开业统筹、后期运营等全流程专业管理赋能。徐州欢乐城隶属于江苏欢乐买商贸有限公司，以百货、购物中心、标准超市为主营业务，兼营酒店、建材家居、商业地产等服务业的商业集团，业务遍布苏北、鲁南、皖北。未来双方将发挥各自资源优势，带动徐州丰县欢乐城项目的迭代焕新，引领区域商业升级。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px 5px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: auto;align-self: flex-end;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;background-color: rgb(118, 144, 72);border-top-left-radius: 167px;border-bottom-left-radius: 167px;overflow: hidden;padding: 9px;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;margin: 0px;line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 28px;height: auto;box-sizing: border-box;"></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;padding: 0px 13px 0px 8px;box-sizing: border-box;"><section style="text-align: justify;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">释放潜能，助力城市商业革新</strong></p></section></section></section></section><section style="display: inline-block;vertical-align: bottom;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: flex-end;box-sizing: border-box;"><section style="margin: 0px;line-height: 0;transform: translate3d(-19px, 0px, 0px);-webkit-transform: translate3d(-19px, 0px, 0px);-moz-transform: translate3d(-19px, 0px, 0px);-o-transform: translate3d(-19px, 0px, 0px);box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 35px;height: auto;box-sizing: border-box;"></section></section></section></section><section style="font-size: 14px;line-height: 2;padding: 0px 6px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">古谚云“先有徐州后有轩，惟有丰县不纪年”，徐州丰县历史悠久，有“天师故里、千古龙飞地、一代帝王乡”的美誉。苏鲁豫皖四省七县交界处和淮海经济区的中心地带，特殊的地理位置使其融汇齐鲁、中原、楚汉文化特色，呈现出兼收并蓄、南北交融的独特城市风韵。丰富的历史文化和资源优势，也为项目的运营提供增益加成。</p></section><section style="font-size: 14px;line-height: 2;padding: 0px 6px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">徐州丰县欢乐城，商业建筑面积4.8万平方米，位于丰县城东核心，城市规划、商业、文教、人口四芯发展腹地之上，3公里范围内常住人口近30万，城市整体市场以底商、街区为主，优质商业项目相对稀缺，而在新区消费水平普遍较高的背景下，城市商业蕴含向上潜能。</p></section><section style="line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"></section></section><section style="font-size: 14px;line-height: 2;padding: 0px 6px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">徐州丰县欢乐城项目开业于2019年，为城市首个购物中心项目。站在“五年一大调”升级节点上，引入更具商业运管专业能力的一元股份商管团队进行操盘，呈现出项目升级迭代的决心，也是对一元股份市场洞察力及商业布局综合能力的认可。通过专业化的商业运维，为丰县商业带来新的活力。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px 5px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: auto;align-self: flex-end;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;background-color: rgb(118, 144, 72);border-top-left-radius: 167px;border-bottom-left-radius: 167px;overflow: hidden;padding: 9px;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;margin: 0px;line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 28px;height: auto;box-sizing: border-box;"></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;padding: 0px 13px 0px 8px;box-sizing: border-box;"><section style="text-align: justify;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">焕新升级，打造全新欢趣新聚场</strong></p></section></section></section></section><section style="display: inline-block;vertical-align: bottom;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: flex-end;box-sizing: border-box;"><section style="margin: 0px;line-height: 0;transform: translate3d(-19px, 0px, 0px);-webkit-transform: translate3d(-19px, 0px, 0px);-moz-transform: translate3d(-19px, 0px, 0px);-o-transform: translate3d(-19px, 0px, 0px);box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 35px;height: auto;box-sizing: border-box;"></section></section></section></section><section style="font-size: 14px;line-height: 2;padding: 0px 6px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">贴合当地市场，以差异化、特色化为指引，一元股份将为项目引入“大有界”产品线，以“潮趣新聚场”为定位，聚合家庭欢聚场景、强化消费体验。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">在业态上，提升餐饮、娱乐等社交体验业态占比，引入网红餐厅、城市首进及特色餐饮品牌，带来差异化的美味盛宴；丰富儿童消费业态、设置儿童旗舰游乐体验，打造丰县最趣味的一站式儿童成长空间；丰富互动娱乐及沉浸式体验业态，增强对于年轻客群的吸引力；升级及优化零售品牌组合的同时，新增生活概念零售。借助一元股份的品牌资源号召力，打造丰县家庭欢聚生活风向标。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"></p></section><section style="line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;"><br/></section></section><section style="font-size: 14px;line-height: 2;padding: 0px 6px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">另外，在场景体验上，围绕消费者敏感的空间场景进行升级改造，包括商业动线优化、主题空间增设等，整体提升休闲空间氛围感、时尚感和故事感，赋予消费者“流连忘返”的游逛体验。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">场景之外，作为体验锻造的两大“硬核”的另一块——内容方面，一元股份也将打破原有城市商业以SP促销活动为主、体验活动匮乏的局面，创新各类主题活动、IP策展、美陈、圈层营销等新鲜玩法，同时融入本地文化、打造特色化内容，打破物理空间限制，为消费者带来新奇、好看、好玩的空间价值，提升消费者体验和客流吸引力。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px 5px;box-sizing: border-box;"><section style="display: inline-block;vertical-align: bottom;width: auto;align-self: flex-end;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;background-color: rgb(118, 144, 72);border-top-left-radius: 167px;border-bottom-left-radius: 167px;overflow: hidden;padding: 9px;box-sizing: border-box;"><section style="justify-content: flex-start;display: flex;flex-flow: row;box-sizing: border-box;"><section style="display: inline-block;vertical-align: middle;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: center;box-sizing: border-box;"><section style="text-align: center;margin: 0px;line-height: 0;box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 28px;height: auto;box-sizing: border-box;"></section></section></section><section style="display: inline-block;vertical-align: middle;width: auto;align-self: center;flex: 0 0 auto;min-width: 5%;max-width: 100%;height: auto;padding: 0px 13px 0px 8px;box-sizing: border-box;"><section style="text-align: justify;color: rgb(255, 255, 255);box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><strong style="box-sizing: border-box;">稳步推进，品质化助力长效发展</strong></p></section></section></section></section><section style="display: inline-block;vertical-align: bottom;width: auto;min-width: 5%;max-width: 100%;flex: 0 0 auto;height: auto;align-self: flex-end;box-sizing: border-box;"><section style="margin: 0px;line-height: 0;transform: translate3d(-19px, 0px, 0px);-webkit-transform: translate3d(-19px, 0px, 0px);-moz-transform: translate3d(-19px, 0px, 0px);-o-transform: translate3d(-19px, 0px, 0px);box-sizing: border-box;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 35px;height: auto;box-sizing: border-box;"></section></section></section></section><section style="line-height: 2;padding: 0px 6px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="font-size: 14px;box-sizing: border-box;">存量时代，轻资产模式作为商业地产运营商的第二增长线，甚至是整体承压的行业环境下的主力增量方式，已渐成趋势。一元股份已累计签约及服务商业轻资产项目<strong>近2</strong><strong>0</strong>个，致力以稳健和品质带来企业更长效、更高质量发展，也将高品质的商业品牌和服务导入多层级的城市市场。今年，一元股份便将有4个轻资产项目亮相启幕，为各个城市带去商业新秀。</span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: left;justify-content: flex-start;display: flex;flex-flow: row;margin: 10px 0px 0px;box-sizing: border-box;"><section style="display: inline-block;width: 100%;vertical-align: top;align-self: flex-start;flex: 0 0 auto;background-color: rgba(255, 255, 255, 0);padding: 25px;border-style: solid;border-width: 1px;border-color: rgb(118, 144, 72);box-sizing: border-box;"><section style="text-align: justify;font-size: 14px;line-height: 2;padding: 0px;box-sizing: border-box;"><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="outline: 0px;color: rgb(62, 62, 62);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;caret-color: rgb(0, 0, 0);">截止当前，一元股份商管板块已于全国</span><strong style="outline: 0px;color: rgb(62, 62, 62);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;white-space: normal;caret-color: rgb(0, 0, 0);">16</strong><span style="outline: 0px;color: rgb(62, 62, 62);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;caret-color: rgb(0, 0, 0);">个城市，管理及服务项目</span><strong style="outline: 0px;color: rgb(62, 62, 62);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;white-space: normal;caret-color: rgb(0, 0, 0);">40余</strong><span style="outline: 0px;color: rgb(62, 62, 62);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;caret-color: rgb(0, 0, 0);">个，<span style="font-size: 14px;letter-spacing: 0.578px;">以首席购物中心——大有境、品质生活中心——大有界两条核心产品线进行对外输出。</span></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="outline: 0px;color: rgb(62, 62, 62);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;caret-color: rgb(0, 0, 0);"><span style="font-size: 14px;letter-spacing: 0.578px;"><br/></span></span></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><span style="outline: 0px;color: rgb(62, 62, 62);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 14px;letter-spacing: 0.544px;caret-color: rgb(0, 0, 0);"><span style="font-size: 14px;letter-spacing: 0.578px;">借助在营项目成功运营经验积攒的底气，以及16年稳健发展所构建的商业综合管理能力，一元股份在轻资产赛道上加速奔跑。在创见新生的指引下，创造与城市共生、与文化共进、与客户共鸣的商业空间。</span><span style="display: none;line-height: 0px;"></span></span></p></section></section></section><section style="text-align: right;justify-content: flex-end;display: flex;flex-flow: row;margin: -10px 0px 10px;box-sizing: border-box;"><section style="display: inline-block;width: auto;vertical-align: top;align-self: flex-start;flex: 0 0 auto;overflow: hidden;min-width: 5%;max-width: 100%;height: auto;padding: 0px 10px 5px 0px;line-height: 0;box-sizing: border-box;"><section style="display: flex;width: 100%;flex-flow: column;box-sizing: border-box;"><section style="z-index: auto;box-sizing: border-box;"><section style="transform: translate3d(20px, 0px, 0px);-webkit-transform: translate3d(20px, 0px, 0px);-moz-transform: translate3d(20px, 0px, 0px);-o-transform: translate3d(20px, 0px, 0px);margin: 0px;box-sizing: border-box;"><section style="display: inline-block;min-width: 10%;max-width: 100%;vertical-align: top;transform: matrix(1, 0, -0.2, 1, 0, 0);-webkit-transform: matrix(1, 0, -0.2, 1, 0, 0);-moz-transform: matrix(1, 0, -0.2, 1, 0, 0);-o-transform: matrix(1, 0, -0.2, 1, 0, 0);border-style: solid;border-width: 0px;border-color: rgb(76, 68, 71);padding: 0px 50px;background-color: rgb(118, 144, 72);box-shadow: rgb(253, 218, 4) -5px 5px 0px 0px;box-sizing: border-box;"><section style="display: 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