崩了！销量大幅下滑！很多丰县人爱喝……
<p data-mpa-powered-by="yiban.io"></p><p><section data-role="outer" label="edit by 135editor"><section data-tools="135编辑器" data-id="92620"><section style="padding-right: 3px;padding-bottom: 3px;"><section style="padding: 20px 15px;border-width: 1px;border-style: solid;border-color: rgb(67, 97, 101);box-shadow: rgb(207, 207, 206) 3px 3px 0px;"><section style="color:#494948;font-size:14px;"><p style="color: rgba(0, 0, 0, 0.9);font-size: 17px;letter-spacing: 0.578px;outline: 0px;background-color: rgb(255, 255, 255);text-align: center;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;line-height: 1.6em;"><span style="outline: 0px;letter-spacing: 0.544px;font-size: 15px;font-family: system-ui, -apple-system, system-ui, Arial, sans-serif;">近日，</span></p><p style="color: rgba(0, 0, 0, 0.9);font-size: 17px;letter-spacing: 0.578px;outline: 0px;background-color: rgb(255, 255, 255);text-align: center;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;line-height: 1.6em;"><span style="outline: 0px;letter-spacing: 0.544px;font-size: 15px;font-family: system-ui, -apple-system, system-ui, Arial, sans-serif;">多位网友在社交平台发文称，</span></p><p style="color: rgba(0, 0, 0, 0.9);font-size: 17px;letter-spacing: 0.578px;outline: 0px;background-color: rgb(255, 255, 255);text-align: center;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;line-height: 1.6em;"><span style="outline: 0px;letter-spacing: 0.544px;font-size: 15px;font-family: system-ui, -apple-system, system-ui, Arial, sans-serif;">星巴克开始实行“消费入座”，</span></p><p style="color: rgba(0, 0, 0, 0.9);font-size: 17px;letter-spacing: 0.578px;outline: 0px;background-color: rgb(255, 255, 255);text-align: center;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;line-height: 1.6em;"><span style="outline: 0px;letter-spacing: 0.544px;font-size: 15px;font-family: system-ui, -apple-system, system-ui, Arial, sans-serif;">不消费会被“礼貌劝走”。</span></p><p style="color: rgba(0, 0, 0, 0.9);font-size: 17px;letter-spacing: 0.578px;outline: 0px;background-color: rgb(255, 255, 255);text-align: center;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;line-height: 1.6em;"><span style="font-size: 15px;outline: 0px;letter-spacing: 0.544px;font-family: system-ui, -apple-system, system-ui, Arial, sans-serif;">此外，</span></p><p style="color: rgba(0, 0, 0, 0.9);font-size: 17px;letter-spacing: 0.578px;outline: 0px;background-color: rgb(255, 255, 255);text-align: center;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;line-height: 1.6em;"><span style="font-size: 15px;outline: 0px;letter-spacing: 0.544px;font-family: system-ui, -apple-system, system-ui, Arial, sans-serif;">还有网友称有星巴克门店</span></p><p style="color: rgba(0, 0, 0, 0.9);font-size: 17px;letter-spacing: 0.578px;outline: 0px;background-color: rgb(255, 255, 255);text-align: center;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;line-height: 1.6em;"><span style="outline: 0px;letter-spacing: 0.544px;font-size: 15px;font-family: system-ui, -apple-system, system-ui, Arial, sans-serif;">桌上摆放“消费入座”的牌子，</span></p><p style="color: rgba(0, 0, 0, 0.9);font-size: 17px;letter-spacing: 0.578px;outline: 0px;background-color: rgb(255, 255, 255);text-align: center;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;line-height: 1.6em;"><span style="font-size: 15px;outline: 0px;letter-spacing: 0.544px;font-family: system-ui, -apple-system, system-ui, Arial, sans-serif;">网友猜测这是星巴克</span></p><p style="color: rgba(0, 0, 0, 0.9);font-size: 17px;letter-spacing: 0.578px;outline: 0px;background-color: rgb(255, 255, 255);text-align: center;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;line-height: 1.6em;"><span style="outline: 0px;letter-spacing: 0.544px;font-size: 15px;font-family: system-ui, -apple-system, system-ui, Arial, sans-serif;">开始提醒顾客需要消费才能入座。</span></p><section style="color: rgba(0, 0, 0, 0.9);font-size: 17px;letter-spacing: 0.578px;outline: 0px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><br/></section><section style="color: rgba(0, 0, 0, 0.9); font-size: 17px; letter-spacing: 0.578px; outline: 0px; background-color: rgb(255, 255, 255); line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; text-align: center;"><span style="outline: 0px;font-size: 16px;letter-spacing: 0.544px;font-family: system-ui, -apple-system, system-ui, Arial, sans-serif;"></span></section></section></section></section></section></section><section data-role="outer" label="edit by 135editor"><section data-tools="135编辑器" data-id="118511"><section style="margin: 10px 8px;"><section style="display: flex;justify-content: center;"><section style="display: flex;justify-content: center;align-items: center;"><section style="flex-shrink: 0;"><section style="width: 0px;height: 1px;border-left: 5px solid rgb(250, 187, 17);border-top: 5px solid transparent;border-bottom: 5px solid transparent;overflow: hidden;"><br/></section></section><section style="transform-style: preserve-3d;padding-right: 6px;padding-left: 6px;"><section style="font-size: 16px;color: rgb(38, 88, 169);text-align: center;letter-spacing: 1.5px;padding-right: 6px;padding-left: 6px;transform: translateZ(10px);"><strong data-brushtype="text">“刚坐下一分钟就被劝走”</strong></section><section style="width: 100%;height: 10px;background-color: rgb(229, 236, 248);margin-top: -10px;transform: translateZ(5px);overflow: hidden;" data-width="100%"><br/></section></section><section style="flex-shrink: 0;"><section style="width: 0px;height: 1px;border-right: 5px solid rgb(250, 187, 17);border-top: 5px solid transparent;border-bottom: 5px solid transparent;overflow: hidden;"><br/></section></section></section></section></section></section></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 15px;">据经视直播，5月21日，在陕西西安，有网友发布视频称，在一家星巴克，一名男子刚坐下一分钟就被店员劝走。</span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><br/></section><section style="line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;">//bbs.221700.com/plugin.php?id=wcn_editor:player&url=https%3A%2F%2Fmp.weixin.qq.com%2Fmp%2Freadtemplate%3Ft%3Dpages%2Fvideo_player_tmpl%26action%3Dmpvideo%26auto%3D0%26vid%3Dwxv_3470609349565497351&org=http%3A%2F%2Fmp.weixin.qq.com%2Fs%3F__biz%3DMzA3ODA1NjcwNA%3D%3D%26mid%3D2651094278%26idx%3D1%26sn%3D19c85f632084db04d52c922f76dcbc16%26chksm%3D84b84169b3cfc87fd5a85ebebf7f687fc30e3ebaebbfc7220c8828bec7056d47689cb29a2dfc</section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 15px;"><br/></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 15px;">视频显示，男子询问，“不让坐是吧”？星巴克员工则回应，<strong><span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;outline: 0px;letter-spacing: 0.544px;color: rgb(0, 122, 170);">“你要坐就手机下单，你可以去商场那边坐”。最终，这名男子起身离开。</span></strong></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 15px;"><br style="outline: 0px;"/></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 15px;">视频发布者称，他看到店员一共劝走了3拨人。5月22日，经视直播记者搜索发现，有多位网友在社交平台反映，星巴克开始实行“消费入座”。</span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 15px;"><br style="outline: 0px;"/></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-align: center;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 15px;"><br style="outline: 0px;"/></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 15px;">对此，不少网友表示支持，认为“以免想喝的人没位子”，也有网友支招，星巴克如果真要实施这项政策，可以在座位上立个牌子，写上“消费入座”几个字，否则被劝离很尴尬。</span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 15px;"><br style="outline: 0px;"/></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-align: center;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 15px;"><br style="outline: 0px;"/></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;outline: 0px;letter-spacing: 0.544px;">据媒体报道，23日下午，涉事星巴克门店一工作人员称，不清楚此事，目前没有驱赶人的行为，</span><strong><span style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;color: rgb(0, 122, 170);">不管有没有消费，任何人来店都可以入座</span></strong><span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;outline: 0px;letter-spacing: 0.544px;">。</span></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 15px;"><br style="outline: 0px;"/></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><span style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;">那么，消费才能入座是在全国范围内推广吗？对此，星巴克官方客服回应称，</span><span style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;color: rgb(0, 122, 170);"><strong style="outline: 0px;">的确有“消费入座”一事，如不消费会被礼貌劝离，但星巴克不会强制顾客消费</strong></span><span style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;">。</span></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><br/></section><section data-role="outer" label="edit by 135editor"><section data-tools="135编辑器" data-id="118511"><section style="margin: 10px 8px;"><section style="display: flex;justify-content: center;"><section style="display: flex;justify-content: center;align-items: center;"><section style="flex-shrink: 0;"><section style="width: 0px;height: 1px;border-left: 5px solid rgb(250, 187, 17);border-top: 5px solid transparent;border-bottom: 5px solid transparent;overflow: hidden;"><br/></section></section><section style="transform-style: preserve-3d;padding-right: 6px;padding-left: 6px;"><section style="font-size: 16px;color: rgb(38, 88, 169);text-align: center;letter-spacing: 1.5px;padding-right: 6px;padding-left: 6px;transform: translateZ(10px);"><strong data-brushtype="text">中国门店销量大幅下滑</strong></section><section style="width: 100%;height: 10px;background-color: rgb(229, 236, 248);margin-top: -10px;transform: translateZ(5px);overflow: hidden;" data-width="100%"><br/></section></section><section style="flex-shrink: 0;"><section style="width: 0px;height: 1px;border-right: 5px solid rgb(250, 187, 17);border-top: 5px solid transparent;border-bottom: 5px solid transparent;overflow: hidden;"><br/></section></section></section></section></section></section></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;letter-spacing: 0.5px;font-size: 15px;">北京时间5月1日早间，星巴克披露了第二财季业绩。数据显示，星巴克该季度的营业收入为85.6亿美元，同比下降2%，不及市场预期的91.3亿美元；净利润为7.72亿美元，同比下降14.96%；调整后每股收益为0.68美元，不及市场预期的0.79美元。</span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><br/></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><span style="outline: 0px;letter-spacing: 0.5px;">星巴克的同店销售数据，更是大幅低于市场预期。具体来看，该公司当季度的同店销售额同比下降4%，自2020年以来首次下滑，市场预期为上升1.46%。其中，</span><span style="outline: 0px;letter-spacing: 0.5px;color: rgb(0, 122, 170);"><strong style="outline: 0px;">美国门店销售额同比下降3%，市场预期为上升2.31%，</strong><strong style="outline: 0px;">中国门店销售额同比下降11%，市场预期为下降1.64%</strong>。</span></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><br/></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><span style="outline: 0px;letter-spacing: 0.5px;">鉴于上述挑战，星巴克已经第三次修改了其2024年的增长预期。</span><strong><span style="color: rgb(0, 122, 170);outline: 0px;letter-spacing: 0.5px;">公司现在预计全球收入增长将为低个位数，远低于之前7%至10%的预测范围。</span></strong><span style="outline: 0px;letter-spacing: 0.5px;">同时，全球和美国同店销售额预计将出现低个位数下滑或持平。此外，<strong><span style="outline: 0px;color: rgb(0, 122, 170);">它还降低了对中国同店销售额和全球门店增长的预期。</span></strong></span></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><br/></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><span style="outline: 0px;letter-spacing: 0.5px;">该公司的首席执行官Laxman Narasimhan称，当前为“一个充满挑战的环境”，并指出宏观经济阻力及消费者面临的压力为主要挑战。自Laxman Narasimhan上任的一年多时间以来，该公司已经多次下调其业绩指引，</span><strong><span style="outline: 0px;letter-spacing: 0.5px;color: rgb(0, 122, 170);">财报数据进一步凸显出星巴克面临消费者不断撤退的严峻现实</span></strong><span style="outline: 0px;letter-spacing: 0.5px;">。</span></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><br/></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><span style="outline: 0px;letter-spacing: 0.5px;">截至5月23日收盘，星巴克股价报收78.305美元，跌2.99%，总市值886.96亿美元，</span><span style="outline: 0px;letter-spacing: 0.5px;color: rgb(0, 122, 170);"><strong style="outline: 0px;">较去年末已蒸发约200亿美元（约合人民币1450亿元）</strong>。</span></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><br/></section><section style="outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; background-color: rgb(255, 255, 255); letter-spacing: 0.578px; line-height: 1.6em; margin-bottom: 0px; margin-left: 8px; margin-right: 8px; text-align: center;"><br/></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;color: rgb(217, 33, 66);font-size: 15px;"><strong style="outline: 0px;"><br/></strong></span></section><section data-role="outer" label="edit by 135editor"><section data-tools="135编辑器" data-id="118511"><section style="margin: 10px 8px;"><section style="display: flex;justify-content: center;"><section style="display: flex;justify-content: center;align-items: center;"><section style="flex-shrink: 0;"><section style="width: 0px;height: 1px;border-left: 5px solid rgb(250, 187, 17);border-top: 5px solid transparent;border-bottom: 5px solid transparent;overflow: hidden;"><br/></section></section><section style="transform-style: preserve-3d;padding-right: 6px;padding-left: 6px;"><section style="font-size: 16px;color: rgb(38, 88, 169);text-align: center;letter-spacing: 1.5px;padding-right: 6px;padding-left: 6px;transform: translateZ(10px);"><strong data-brushtype="text">星巴克各种花样优惠促销</strong></section><section style="width: 100%;height: 10px;background-color: rgb(229, 236, 248);margin-top: -10px;transform: translateZ(5px);overflow: hidden;" data-width="100%"><br/></section></section><section style="flex-shrink: 0;"><section style="width: 0px;height: 1px;border-right: 5px solid rgb(250, 187, 17);border-top: 5px solid transparent;border-bottom: 5px solid transparent;overflow: hidden;"><br/></section></section></section></section></section></section></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;letter-spacing: 0.5px;font-size: 15px;">据媒体报道，瑞幸咖啡已经取代星巴克成为中国市场“咖啡一哥”，其2023年在中国市场总销售额已经超越星巴克。而瑞幸咖啡销售大幅增长并超越星巴克，主因是快速展店、低价策略与创新营销。</span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;letter-spacing: 0.5px;font-size: 15px;"><br data-filtered="filtered" style="outline: 0px;"/></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><span style="outline: 0px;letter-spacing: 0.5px;">今年3月份，星巴克创始人、董事会名誉主席霍华德·舒尔茨来华走访。在活动中他谈及对中国市场以及激烈竞争的看法。舒尔茨透露，竞争正在让千千万万的人认识咖啡。</span><strong><span style="outline: 0px;letter-spacing: 0.5px;color: rgb(0, 122, 170);">但公司不是在进行折扣战或价格战，星巴克要做的是基于社区，用高质量的咖啡创造人文联结，形成“体验式咖啡品牌”。</span></strong></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><br/></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;letter-spacing: 0.5px;font-size: 15px;">然而他的话音刚落，“9块9的风终于还是卷到了星巴克”就登上了话题热搜。诸如“满70元减15元”“55.9元三杯”“45.9元两杯”各种优惠券也纷纷出现。</span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="outline: 0px;letter-spacing: 0.5px;font-size: 15px;"><br data-filtered="filtered" style="outline: 0px;"/></span></section><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 1.6em;margin-bottom: 0px;margin-left: 8px;margin-right: 8px;"><span style="font-size: 15px;"><span style="outline: 0px;letter-spacing: 0.5px;">对此，星巴克中国董事长和CEO王静瑛解释称，</span><strong><span style="color: rgb(0, 122, 170);outline: 0px;letter-spacing: 0.5px;">客单价降低的主要原因在于星巴克中国为提升消费者购买频次而推出的个性化的优惠促销活动。</span></strong><span style="outline: 0px;letter-spacing: 0.5px;">“这使我们能够优化销售额和利润。”这意味着，“以价换量”已逐渐成为星巴克在中国市场的现实。</span></span></section><section data-role="outer" label="edit by 135editor" style="outline: 0px;letter-spacing: 0.544px;visibility: visible;"><section data-role="outer" style="outline: 0px;letter-spacing: 0.544px;visibility: visible;"><section style="outline: 0px;visibility: visible;"><section style="outline: 0px;visibility: visible;"><section data-id="86032" style="margin-bottom: unset;outline: 0px;color: rgb(4, 4, 4);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 16px;widows: 1;text-align: left;caret-color: rgba(0, 0, 0, 0);visibility: visible;"><section style="margin-bottom: unset;outline: 0px;text-align: left;visibility: visible;margin-left: 8px;margin-right: 8px;"><section style="margin-right: auto;margin-bottom: unset;margin-left: auto;padding-right: 15px;padding-left: 15px;outline: 0px;background-color: rgb(254, 254, 254);display: inline-block;visibility: visible;"></section></section></section><section><section><section data-id="86032"><section style="margin-right: 8px;margin-bottom: 0px;margin-left: 8px;outline: 0px;color: rgb(51, 51, 51);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);text-align: right;visibility: visible;line-height: 1.6em;"></section><section style="margin-right: 8px;margin-bottom: 0px;margin-left: 8px;outline: 0px;white-space: normal;letter-spacing: 0.578px;background-color: rgb(255, 255, 255);color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;caret-color: rgba(0, 0, 0, 0);font-size: 15px;text-align: left;line-height: 1.6em;"><br/></section><section style="margin-right: 8px;margin-bottom: 0px;margin-left: 8px;letter-spacing: 0.578px;white-space: normal;outline: 0px;background-color: rgb(255, 255, 255);color: rgb(34, 34, 34);font-family: -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;caret-color: rgba(0, 0, 0, 0);font-size: 15px;text-align: left;line-height: 1.6em;"><span style="outline: 0px;color: rgb(136, 136, 136);letter-spacing: 0.578px;font-size: 14px;">来源 <span style="color: rgb(136, 136, 136);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-align: left;widows: 1;caret-color: rgba(0, 0, 0, 0);background-color: rgb(254, 254, 254);">每日经济新闻 经视直播 九派新闻 券商中国</span></span></section></section></section></section></section></section></section></section></p><link rel="stylesheet" href="//bbs.221700.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_wvK" id="wcn_editor_css"/> 不买单不让做 有些不讲情理 唉，没有钱买，做也不让做 确实消费不起
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