专项行动！即日启动！
<p data-mpa-powered-by="yiban.io"><span style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;color: rgb(34, 34, 34);font-size: 16px;text-align: center;widows: 1;caret-color: rgba(0, 0, 0, 0);background-color: rgb(255, 255, 255);visibility: visible;"></span><strong style="color: rgb(2, 30, 170); font-size: 18px; letter-spacing: 1px; background-color: rgb(255, 255, 255); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-indent: 0em; outline: 0px;">关于开展“清朗·整治短视频信息内容导向不良问题”专项行动的通知</strong></p><p style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-indent: 0em;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;line-height: 2em;"><span style="outline: 0px;font-size: 16px;letter-spacing: 1px;">各省、自治区、直辖市党委网信办，新疆生产建设兵团党委网信办：</span></p><p><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="outline: 0px;font-size: 16px;letter-spacing: 1px;">按照2023年“清朗”系列专项行动安排，中央网信办自即日起，开展为期一个月的“清朗·整治短视频信息内容导向不良问题”专项行动。现将有关事项通知如下。</span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="outline: 0px;color: rgb(2, 30, 170);font-size: 18px;letter-spacing: 1px;"><strong style="outline: 0px;">一、明确工作目标</strong></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="outline: 0px;font-size: 16px;letter-spacing: 1px;">贯彻落实习近平文化思想和习近平总书记关于网络强国的重要思想，通过开展专项行动，集中整治短视频领域价值导向失范和不良内容多发等乱象，督促短视频平台强化内容审核制度，全面规范短视频功能运行，更好地满足人民群众精神文化的需求，推动形成短视频行业良性竞争环境，促进行业健康有序发展。</span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="outline: 0px;color: rgb(2, 30, 170);font-size: 18px;letter-spacing: 1px;"><strong style="outline: 0px;">二、集中整治三类突出问题</strong></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="outline: 0px;font-size: 16px;letter-spacing: 1px;">专项行动围绕短视频领域多发频发的乱象，集中整治以下三类短视频信息内容导向不良问题：</span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;font-size: 16px;color: rgb(2, 30, 170);">（一）短视频传播虚假信息问题</span></strong></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;font-size: 16px;">1.摆拍制作虚假短视频。</span></strong><span style="outline: 0px;font-size: 16px;">摆拍制作并发布涉民生谣言。编造帮扶社会弱势群体情节，消费公众同情心。在突发事件现场摆拍，杜撰虚假情景，散布恐慌情绪。</span></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;font-size: 16px;">2.技术生成虚假短视频。</span></strong><span style="outline: 0px;font-size: 16px;">使用人工智能等技术编造、拼接内容，违法使用他人肖像和声音进行人脸替换或人声合成，生成虚假短视频。</span></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;font-size: 16px;">3.罔顾事实篡改造假。</span></strong><span style="outline: 0px;font-size: 16px;">对官方发布的权威信息进行篡改或断章取义。</span></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="outline: 0px;color: rgb(2, 30, 170);letter-spacing: 1px;"><strong style="outline: 0px;"><span style="color: rgb(2, 30, 170);outline: 0px;font-size: 16px;">（二）短视频展示不当行为问题</span></strong></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;font-size: 16px;">1.“色情擦边”行为。</span></strong><span style="outline: 0px;font-size: 16px;">刻意展示带有性暗示或性挑逗的动作，发布“软色情”“擦边”“泛黄”内容。利用大学生名义制作传播“软色情”信息，进行低俗营销。</span></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;font-size: 16px;">2.打造低俗人设。</span></strong><span style="outline: 0px;font-size: 16px;">通过短视频特效和道具，刻意扮丑引流，借“反串”等名义打造低俗人设，无底线挑战公众审美。</span></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;font-size: 16px;">3.网红恶意营销。</span></strong><span style="outline: 0px;font-size: 16px;">网红主播通过不文明互动、非理性表达，不择手段博取流量。滥用影响力煽动粉丝情绪，组织粉丝恶意“灌水”。发布营销假冒伪劣商品信息，误导消费者。</span></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;font-size: 16px;">4.展示高危行为。</span></strong><span style="outline: 0px;font-size: 16px;">发布传播自杀自残、虐待动物等致人身心不适的不良信息。展示高空跑酷、极速飙车等忽视生命安全的高危行为。</span></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="outline: 0px;color: rgb(2, 30, 170);letter-spacing: 1px;"><strong style="outline: 0px;"><span style="color: rgb(2, 30, 170);outline: 0px;font-size: 16px;">（三）短视频传播错误观念问题</span></strong></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;font-size: 16px;">1.挑战公众认知底线。</span></strong><span style="outline: 0px;font-size: 16px;">故意侵害民族风俗习惯，煽动民族仇恨或地域歧视。散布错误婚恋观，故意制造性别对立。</span></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;font-size: 16px;">2.传播错误价值导向。</span></strong><span style="outline: 0px;font-size: 16px;">散布错误事业观，鼓吹不择手段和消极厌世，传播炫富拜金、奢靡享乐等错误价值观。</span></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="outline: 0px;color: rgb(2, 30, 170);font-size: 18px;letter-spacing: 1px;"><strong style="outline: 0px;">三、加强短视频平台管理</strong></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;font-size: 16px;">优化推荐机制。</span></strong><span style="outline: 0px;font-size: 16px;">着力解决短视频平台算法价值导向存在偏差、优质短视频呈现不足等问题。优化流量分配机制，防止“重指标轻质量”，片面以点赞率、转发率等量化指标作为流量分配依据。<strong style="outline: 0px;">强化平台审核把关。</strong>着力解决短视频平台审核机制不规范和审核标准不够全面等问题。防止出现审核过于简单化或一刀切以及人工复审走过场等现象。</span></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="outline: 0px;color: rgb(2, 30, 170);font-size: 18px;letter-spacing: 1px;"><strong style="outline: 0px;">四、细化工作要求</strong></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;font-size: 16px;">1.突出工作重点。</span></strong><span style="outline: 0px;font-size: 16px;">要坚持问题导向，聚焦短视频领域人民群众反映集中的问题，聚焦未成年人和老年人等特殊群体权益保护，全面落实整治任务。</span></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;font-size: 16px;">2.注重整治实效。</span></strong><span style="outline: 0px;font-size: 16px;">要针对内容共性问题和平台个性问题进行深入研究，着力规范内容审核，加强算法推荐和流量分配等环节管理，确保专项行动取得实效。</span></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;font-size: 16px;">3.加大处置力度。</span></strong><span style="outline: 0px;font-size: 16px;">专项行动期间集中关闭处罚一批问题严重的违法违规账号和平台，公开曝光一批典型违法违规案例，防止问题反复反弹。</span></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="letter-spacing: 1px;"><strong style="outline: 0px;"><span style="outline: 0px;font-size: 16px;">4.强化宣传引导。</span></strong><span style="outline: 0px;font-size: 16px;">及时向社会发布专项行动整治情况，畅通举报渠道，动员社会广泛参与。</span></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-indent: 2em;line-height: 2em;"><span style="outline: 0px;font-size: 16px;letter-spacing: 1px;"><br style="outline: 0px;"/></span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-indent: 0em;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-align: right;line-height: 2em;"><span style="outline: 0px;font-size: 14px;letter-spacing: 1px;">中央网信办秘书局</span></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-indent: 0em;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-align: right;line-height: 2em;"><span style="outline: 0px;font-size: 14px;letter-spacing: 1px;">2023年12月5日</span></section></p><link rel="stylesheet" href="//bbs.221700.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_BV4" id="wcn_editor_css"/> 确实该整改了 整改整改 抓紧去整改吧 支持整改！ 支持 唉，事实还发不完呢，还虚假信息？ 上有政策下有对策 短视频是该整改了
页:
[1]