冬季里 发表于 2023-11-25 10:09

淘宝回应取消“双12”

<section data-role="outer" label="edit by 135editor"><p style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, system-ui, Arial, sans-serif;"><span style="outline: 0px;font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;">今年“双12”取消了?消息一出,迅速引发网友热议。</span></p><p style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, system-ui, Arial, sans-serif;"><span style="outline: 0px;text-indent: 0em;font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;">这两天一些社交媒体上有不少网友在问:“双12”取消了?2023“双12”怎么没了?这条消息24日更是冲上了微博热搜第一。</span></p><p style="text-indent: 0em; text-wrap: wrap; outline: 0px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; text-align: center;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;"></span></p><p style="text-indent: 0em;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;">虽然说“双12”没有“双11”关注度高,但是到了每年年末商家冲业绩的时候,尤其服饰类的店铺会有清仓“骨折价”,不少人会蹲守。</span></p><p style="text-indent: 0em;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;">所以说虽然“双11”似乎才刚过去不久,不少人老早就已经等着“双12”补货、捡漏。</span></p><p style="text-indent: 0em; text-wrap: wrap; outline: 0px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; text-align: center;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;"></span></p><p style="text-indent: 0em;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;">网友“边边糖果”“双11”忘了买猫粮,准备“双12”买猫粮和被子。网友“西柚poo”只想知道到时候会不会有满200减20的活动,“要是没有我现在就去冲那件毛衣了。”</span></p><p style="text-indent: 0em; text-wrap: wrap; outline: 0px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; text-align: center;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;"></span></p><section data-role="outer" label="edit by 135editor" style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;color: rgb(34, 34, 34);background-color: rgb(255, 255, 255);visibility: visible;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><section data-role="title" data-tools="135编辑器" data-id="92724" data-color="#17365d" style="outline: 0px;visibility: visible;"><section style="padding: 10px;outline: 0px;text-align: center;visibility: visible;line-height: 1.75em;"><section style="padding-top: 2px;padding-bottom: 2px;outline: 0px;display: inline-block;border-bottom: 1px dotted rgb(23, 54, 93);visibility: visible;"><section data-brushtype="text" hm_fix="274:264" style="padding: 5px 8px;outline: 0px;color: rgb(255, 254, 255);letter-spacing: 1px;background: rgb(23, 54, 93);visibility: visible;font-size: 16px;"><span style="outline: 0px;font-family: Helvetica, Arial, sans-serif;">淘宝今年取消“双12“</span></section><section data-brushtype="text" hm_fix="274:264" style="padding: 5px 8px;outline: 0px;color: rgb(255, 254, 255);letter-spacing: 1px;background: rgb(23, 54, 93);visibility: visible;font-size: 16px;"><span style="outline: 0px;font-family: Helvetica, Arial, sans-serif;">最新回应:改名</span></section></section></section></section></section><section style="text-indent: 0em;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="outline: 0px;font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;">11月24日,淘宝网商家服务大厅显示,淘宝“双12”活动今年取消不再举办,今年12月会举办平台大型活动“淘宝年终好价节”,预计11月底开始招商。</span></section><section style="text-indent: 0em;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"></section><section style="text-indent: 0em; text-wrap: wrap; outline: 0px; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; text-align: center;"><span style="outline: 0px;font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;"></span></section><section style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: left;visibility: visible;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"></section><section style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: left;visibility: visible;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="outline: 0px;visibility: visible;font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;">随后,淘天集团做出回应称,<span style="outline: 0px;visibility: visible;color: rgb(217, 33, 66);"><strong style="outline: 0px;visibility: visible;">淘宝“双12”改名淘宝年终好价节</strong></span>,淘宝好价节将于12月9号晚上8时正式开启。相比往年的“双12”,折扣力度、商家规模、商品规模,全面大幅度提升。</span></section><section style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: left;visibility: visible;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"></section><section style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: left;visibility: visible;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="outline: 0px;visibility: visible;font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;">据澎湃新闻报道,淘宝好价节并非新产物,在今年“618”时,淘天集团就推出了淘宝好价节,这也是淘宝天猫“618”历史上第一次专门针对淘宝商家生态所推出的专属场域和营销通道。该营销通道主要是围绕性价比需求,因此为淘天集团吸引了更多下沉市场和年轻用户的来访和购买。</span></section><section style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: left;visibility: visible;line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"></section><section style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="outline: 0px;font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;">淘天集团表示,在“双11”平销期,好价节为中小商家带来爆发式增长。淘宝举办年终好价节,是对好价节的延续和加码,为各类商家创造更大的增长机会。</span></section><section style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"></section><section style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;"><strong style="outline: 0px;">记者注意到,淘宝“双12”活动已持续举办11年。</strong></span></section><section style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;"><strong style="outline: 0px;"><br/></strong></span></section><section style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="outline: 0px;font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;">2011年,淘宝在12月12日上线“全民疯抢”活动,当天交易额达到43.8亿元,但在之后的发展中,前有“双11”压场,后有各类线上线下的年终促销活动,“双12”声势渐弱,阿里也已连续多年不公布“双12”的成交额。</span></section><section style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"></section><p style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="outline: 0px;font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;">阿里发布的财报显示,截至9月30日止三个月,淘天集团合计收入为976.54亿元,同比增长4%。财报显示,本季度淘宝APP用户数、交易买家数、订单量持续增长,88VIP会员同比呈两位数增长,规模超3000万。</span></p><p style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="outline: 0px;font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;"><br/></span></p><section style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"></section><section style="text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);line-height: 1.75em;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;"><span style="color: rgb(136, 136, 136);font-size: 16px;letter-spacing: 1px;font-family: Helvetica, Arial, sans-serif;">来源 | 澎湃新闻、 极目新闻、大皖新闻、新闻晨报</span></section></section><link rel="stylesheet" href="//bbs.221700.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_uKi" id="wcn_editor_css"/>

我的秋天 发表于 2023-11-25 18:02

都是噱头涨价在降价打折

北极狐 发表于 2023-11-25 19:54

实体店熬不住了

没错,就是我 发表于 2023-11-25 20:48

感谢分享!

浪淘沙SJL 发表于 2023-11-25 21:13

骗人的,价格涨上去再打折

大米小米绿豆 发表于 2023-11-27 09:21

就是换种套路

可爱草莓酱 发表于 2023-11-27 14:27

买的不如卖的精
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