直播间带节奏……网络水军,“水”有多深?
<p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;color: rgb(51, 51, 51);letter-spacing: normal;visibility: visible;"><span style="margin-bottom: 0em;outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;caret-color: rgb(51, 51, 51);color: rgb(121, 121, 121);text-align: left;visibility: visible;font-size: 14px;"></span></p><p><section style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);"><em><strong><span style="outline: 0px;visibility: visible;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">“三、二、一,上车!”</span></strong></em></span><strong><span style="outline: 0px;visibility: visible;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);"></span></strong></section></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">消费季来临,各大电商平台开启新一轮促销。</span><span style="font-size: 16px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;">伴随着主播的一阵阵吆喝声,直播间的网友开始抢购,</span><strong style="font-size: 16px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;">仅上线十几秒的商品瞬间成为销售“爆款”,满屏的点赞、好评和用户回购。</strong><span style="font-size: 16px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;">看到这些,你是不是也心动了?</span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">日前,安徽亳州警方打掉一个为直播带货提供虚假宣传服务的犯罪团伙。团伙打着商贸公司的名义,<strong>为直播间商家提供有偿互动、虚假评论等非法服务</strong>,这些人员被称为“网络水军”。那么,“网络水军”是怎样为带货直播间服务的呢?</span></p><p><section class="channels_iframe_wrp wxw_wechannel_card_not_horizontal"><mp-common-videosnap class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe" data-pluginname="mpvideosnap" data-url="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7YmwgiahniaXswqzGjZiaP2SjFryjmibkrUZBI3fkMhsmmgBpLCgh0gutI1cpSCibdicZduC9VfMw2QVlBRT2UIiceHotky2azdDjbDVPdA&bizid=1023&dotrans=0&hy=SH&idx=1&m=&scene=0&token=x5Y29zUxcibDYtV1UJbvnLA3aArj5v5fBOzTWKtgic4kYWN7wlWDbv6cq02JCbdrgNPEoibsK0NJTs" data-headimgurl="http://wx.qlogo.cn/finderhead/X4XEGYefSBSYVnBklADRuBGnZHxtZem9swibbCmE9Y1icDD4yJaia0e3w/0" data-username="v2_060000231003b20faec8c7e78d10cad5c60ce835b07750c30d46f2375d2e2b76d9fd609427c4@finder" data-nickname="央视新闻" data-desc="一人操控三四十部手机,商家雇佣“网络水军”刷人气、刷好评,#焦点访谈 曝光网购流量造假的幕后黑手。" data-nonceid="6527201833219987949" data-type="video" data-mediatype="undefined" data-authiconurl="https://dldir1v6.qq.com/weixin/checkresupdate/icons_filled_channels_authentication_enterprise_a2658032368245639e666fb11533a600.png" data-from="new" data-width="1080" data-height="1440" data-id="export/UzFfAgtgekIEAQAAAAAAmS8RUQQQYwAAAAstQy6ubaLX4KHWvLEZgBPE9oNoI19sQZ6GzNPgMIuWfZRP6EAkhE4ZXYQ9XQsB" data-isdisabled="0" data-errortips=""></mp-common-videosnap></section><section style="margin-top: 24px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;margin-bottom: 16px;"><span style="outline: 0px;font-size: 50px;text-decoration: underline;color: rgb(0, 122, 170);font-style: italic;visibility: visible;"><strong style="outline: 0px;visibility: visible;">01</strong></span></section></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">在一个手机搭建的实体机房里,密密麻麻地排列着600多部手机。</span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">平时在直播间购物时,屏幕上买家和商家的对话、买家的夸赞,很有可能是由这些“网络水军”发出的。</span><span style="font-size: var(--articleFontsize);letter-spacing: 0.544px;caret-color: transparent;"></span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;"><span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">“刷手”一人扮演多个买家角色,负责把提前预设的好评信息及话术频繁地发入直播间,</span><strong style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">任务之一即“聚人气”</strong><span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">。<span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">警</span><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">方</span><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">介绍,</span>犯罪团伙一般安排<strong style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">一个“刷手”操作30部手机,同时操作30个号,24小时工作</strong><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">。</span></span></span></p><p style="margin-bottom: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.6em; visibility: visible; text-align: center;"><span style="outline: 0px;font-size: 16px;visibility: visible;"></span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="font-size: 16px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;">一个1200多人在线的直播间宣称“7天瘦到S码”,有意向减肥的群体可能很快会被标题和</span><span style="font-size: 16px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;">人气吸引。</span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="font-size: 16px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;"></span><span style="font-size: 16px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;">殊不知,</span><strong style="font-size: 16px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;">这个直播里间有200人左右是机器账号,50人左右是“刷手”账号</strong><span style="font-size: 16px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;">。</span><br/></p><p><section style="text-align: center;margin-bottom: 16px;"><span style="font-size: 16px;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-align: justify;"></span></section></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">“刷手”的另一个任务是假扮成买家和卖家互动。他们混迹在直播间,<strong>每隔3分钟左右就发出倾向性评论</strong>。大量的倾向性评论,夸大商品效果及销售评价,以此干预消费者的购买意向,达到推广销售的目的。</span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">而在不同的直播间里,发送的内容也很讲究。<span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);"></span><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">在</span><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">警方查获的证据中,有一份“成长胶囊水军话术”,</span><strong><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">102条评论话术就是一个“万能模板”</span></strong><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">,在诸如此类“营养品”的直播带货人气造假中都会被使用。</span></span><span style="font-size: var(--articleFontsize);letter-spacing: 0.544px;"></span></p><p style="margin-bottom: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.6em; visibility: visible; text-align: center;"><span style="outline: 0px;font-size: 16px;visibility: visible;"><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);"></span></span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">如此独到的服务是如何收费的呢?</span><strong style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: var(--articleFontsize);"><span style="outline: 0px;font-size: 16px;visibility: visible;">“价格表”清晰记录了“水军”团伙的经营项目及标价</span></strong><strong style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: var(--articleFontsize);"><span style="outline: 0px;font-size: 16px;visibility: visible;">:</span></strong><strong style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: var(--articleFontsize);"><span style="outline: 0px;font-size: 16px;visibility: visible;"></span></strong></p><ul class=" list-paddingleft-2" style="list-style-type: square;"><li><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><strong><span style="outline: 0px;font-size: 16px;visibility: visible;"></span></strong><span style="outline: 0px;font-size: 16px;visibility: visible;">“直播间挂榜”是指直播间挂人气,<span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">每人</span>每小时<span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">0.5元</span>;</span></p></li><li><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">“直播间弹幕”与“直播间跟播”是指在直播间发评论和辅助主播直播、调动直播间气氛,每人每小时<span style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">2.5元</span>;</span></p></li><li><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">平台涨粉每人0.4元。</span></p></li></ul><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">这些直播带货中的关键环节都被明码标价,<strong>引流、互动、推广、涨粉……</strong>满满都是套路。</span><span style="letter-spacing: 0.544px;font-size: var(--articleFontsize);"></span></p><p style="margin-bottom: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.6em; visibility: visible; text-align: center;"><span style="outline: 0px;font-size: 16px;visibility: visible;"></span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">值得注意的是,这些“网络水军”推销的商品很多都是<strong>以次充好、夸大功效,</strong><strong>有些商品甚至缺乏相关许可,涉及保健、养生等领域</strong>。</span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">记者从警方查获的“账目统计表”中看到,这个团伙的经营活动在晚上七八点到凌晨两三点最为活跃,短短10个月的时间非法牟利200余万元。</span><span style="letter-spacing: 0.544px;font-size: var(--articleFontsize);"></span></p><p><section style="margin-top: 24px;margin-bottom: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="outline: 0px;font-size: 50px;text-decoration: underline;color: rgb(0, 122, 170);font-style: italic;visibility: visible;"><strong style="outline: 0px;visibility: visible;">02</strong></span></section></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">除了在直播带货中“刷人气”,在购物网站“刷好评”的伎俩同样害人不浅。</span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">今年5月,云南省昆明市呈贡区人民法院审理了一起“电商网站水军案”,短短一年的时间里,被告人组织“刷手”刷出虚假好评49万余条。</span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">根据电商平台的算法规则,好评越多、下单量越大的商品曝光率和排名就会越靠前。<strong>“网络水军”为有需求的商家提供虚假的“交易量”“关注量”“浏览量”及“评价量”等引流服务</strong>,从中大肆牟利。</span></p><p><section style="text-align: center;margin-bottom: 16px;"></section></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">来自云南文山的魏某在一次性买断某公司的一款刷单软件后,成立了一家新的科技公司,招募全国各地人员充当“网络水军”。</span><span style="letter-spacing: 0.544px;font-size: var(--articleFontsize);"></span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">为规避风险,魏某雇的“网络水军”都会按照购物平台的要求进行完整的流程交易,但从不实际购买商品。一番操作之后,商家网店的好评量陡增,这样的刷单操作对于“刷手”来讲,<strong>每单能够赚取1至3元的佣金,业绩高的“刷手”每月收入超过5万元</strong>。</span><span style="letter-spacing: 0.544px;font-size: var(--articleFontsize);"></span></p><p><section style="text-align: center;margin-bottom: 16px;"><span style="font-size: 16px;background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-align: justify;"></span></section></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">证据显示,仅用一年时间,魏某利用刷单软件组织“刷手”制造虚假交易信息49万余单,除去员工工资等,<strong>魏某从中获利130多万元</strong>。</span><span style="letter-spacing: 0.544px;font-size: var(--articleFontsize);"></span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">云南警方顺藤摸瓜,去年至今深挖彻查出刷单窝点46个,打击刷单软件技术开发公司6家,抓获犯罪嫌疑人180人。目前,已有31人被法院依法判刑。</span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;"><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">梳理相关案件可以发现,“网络水军”的运作已形成模式化流程和产业链。</span><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">广告商、委托人、爆料人等“水军业务需求者”在平台下单后,由所谓的网络公关公司接单并派发给专业“刷手”等“水军业务实施者”。</span><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);">这些“水军”按任务要求操作,牟取非法利益后,相关人员再按比例进行分成。</span></span></p><p><section style="outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.6em; visibility: visible; margin-bottom: 16px; text-align: center;"></section><section style="margin-top: 24px;margin-bottom: 16px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><span style="outline: 0px;font-size: 50px;text-decoration: underline;color: rgb(0, 122, 170);font-style: italic;visibility: visible;"><strong style="outline: 0px;visibility: visible;">03</strong></span></section></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">专家表示,雇佣“网络水军”从事编造虚假信息、诽谤攻击、非法推广等违法活动,危害互联网生态,扰乱市场秩序。<strong>因此,无论是这些“网络水军”,还是雇佣“网络水军”的商家,均应承担相应法律责任。</strong></span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">日常生活中,消费者及当事人如果发现这些违法违规行为,可依法向平台、市场监督管理部门或网信、网安等管理部门举报。</span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">今年以来,公安机关网安部门依托“净网”系列专项行动,已侦办“网络水军”相关案件<strong>800余起</strong>,清理网上违法有害信息<strong>500余万条</strong>,关闭账号<strong>140余万个</strong>,解散群组<strong>1万余个</strong>,关停涉案网站平台<strong>1200余个</strong>,涉案金额总计<strong>80余亿元</strong>。</span></p><p><section style="text-align: center;margin-bottom: 16px;"><span style="font-size: 16px;background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-align: justify;"></span></section></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">“刷”出来的好评不是真“好评”;造假的销售“业绩”更不会长久。虚假营销、诱导消费,不仅坑害消费者,更砸了自己的招牌、坏了自己的口碑。</span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">打击治理“网络水军”,不只是需要挤走“水分”,露出“诚意”,为消费者提供满满的“干货”,更重要的是完善监管体系,构建长效机制,进一步强化平台责任,完善信用评价体系,创造更加公平的竞争环境。<strong>让“流量”为民所用,让“好评”发自内心,才能破除“网络水军”这一乱象滋生的土壤</strong>。</span></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;text-align: center;"><strong><span style="outline: 0px;visibility: visible;font-size: 14px;color: rgb(136, 136, 136);"><span style="color: rgb(136, 136, 136);outline: 0px;visibility: visible;font-size: 14px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);"></span>点击视频查看完整节目</span></strong></p><p style="margin-bottom: 16px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;visibility: visible;"><span style="outline: 0px;font-size: 16px;visibility: visible;">//bbs.221700.com/plugin.php?id=wcn_editor:player&url=https%3A%2F%2Fv.qq.com%2Ftxp%2Fiframe%2Fplayer.html%3Fwidth%3D500%26height%3D375%26auto%3D0%26vid%3Dw3525a08jib&org=http%3A%2F%2Fmp.weixin.qq.com%2Fs%3F__biz%3DMTI0MDU3NDYwMQ%3D%3D%26mid%3D2657585703%26idx%3D1%26sn%3D14aa067e007aabe2fb2605141c5ffde1%26chksm%3D7a5d77c14d2afed7279c99fde7c62319992ab6d408b1ab829430d364298db4945820c9b8c592</span></p><p style="margin-top: 16px;margin-bottom: 8px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;color: rgb(51, 51, 51);letter-spacing: normal;"><strong style="outline: 0px;font-family: -apple-system-font, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;color: rgb(136, 136, 136);font-size: 16px;"><span style="outline: 0px;white-space-collapse: preserve;line-height: 19px;font-family: sans-serif;">▌</span></strong><span style="outline: 0px;letter-spacing: 0.544px;font-size: 14px;white-space-collapse: preserve;line-height: 19px;color: rgb(178, 178, 178);font-family: sans-serif;">本文来源:<span style="outline: 0px;text-align: left;font-family: -apple-system-font, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;">央视新闻微信公众号(ID:cctvnewscenter)</span></span></p><link rel="stylesheet" href="//bbs.221700.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_edo" id="wcn_editor_css"/> 谢谢分享 太假了吧 点赞 抵制水军 满满的都是套路 这确实要注意 毕竟无奸不商 网络销售也要提高警惕 这确实要严惩不贷才对 这么多手机 从来都没见过那么多手机 实体店买东西还是比较好的 网络购物需谨慎 水军 哈哈直播间10万人
光僵尸号就的9.9万人
水军七千人
过路的两千人
光看不买的950人
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